Jasmína Plšková

The cafeteria called „Calhoun“ was in need of a redesign as its old logo was outdated and didn‘t reflect the brand‘s identity. Being a local family coffee company located in Calhoun, Georgia, it required
a fresh and modern look to attract customers and align with its values.

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The solution involves a complete overhaul of the brand identity, drawing inspiration from Georgia‘s state animal symbol, the whitetail deer. The redesigned logo incorporates elements of the deer, particularly its antlers, to create a distinctive and memorable mark.