Jasmína Plšková

A skincare concept rooted in Eastern European traditions, Miléa explores how heritage-inspired ingredients can be translated into a modern, digital-first brand.
The challenge was to create a refined visual identity that balances product storytelling with a clean, contemporary aesthetic across digital touchpoints.
The final concept combines a cool-toned palette, minimal layouts, and texture-driven visuals to express purity, ritual, and understated luxury in a cohesive campaign system.